Customer Intimacy brings a customer so tight to your organization that they are effectively part of the sales force
Our discussion of Customer Intimacy covers the area of customer interaction that is based on the customer interacting with a business process. We realize there are many more aspects of customer intimacy that we will not discuss.
Lean Six Sigma contains a focus on the customer that is referred to as Voice of the Customer. If you think of the ways that your customer interacts with you, either through support or purchasing your products these are areas where Voice of the Customer can be important.
The best customer intimacy that a customer would have is if your interactions with that customer were quick, smooth, and to their satisfaction. Think of the processes within your company that connect to a customer and that’s where Lean Six Sigma can increase Customer Intimacy.